Tiktok Trends - November 2024

Introducing "TikTok Trends 2024" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Currently, our focus is primarily on TikTok, but we're exploring other networks. It's worth testing these trends across all platforms to see what resonates best with your audience.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

25 November 2024

The “Holding Space for the Lyrics of Defying Gravity” Trend

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This TikTok trend celebrates Defying Gravity, the iconic musical number from Wicked, and the emotional power it holds. Inspired by a viral interview, creators use this trend to humorously or sincerely “hold space” for the lyrics—essentially giving their full, undivided attention to the music. The term “holding space”, according to interviewer Tracy E. Gilchrist means being present emotionally, mentally, and physically to connect deeply with a moment or experience.

This trend has also received immense support from the LGBTQ+ community, as the song's themes of defying limits and breaking free resonate deeply with those embracing self-expression and authenticity.

Participants in the trend use a specific sound clip and share videos of themselves or groups quietly listening, with text overlay adding a comedic or dramatic twist to the situation.

How to Use This Trend

• Step 1: Use the trending sound linked to the audio clip.
• Step 2: Record yourself solo or with friends sitting silently and holding on to each other with a single finger, fully “absorbed” in the song. Play up the silence with exaggerated reactions, such as wiping away tears, staring dramatically into the distance, or looking overly focused.
• Step 3: Add a text overlay describing a moment that feels absurdly profound or humorous—juxtaposing the deep emotion with something unexpectedly funny.

Here are some text overlay examples:

1. When I finally delete 3,000 blurry photos from my gallery.
2. Me holding space for all the snacks I’m going to buy with my WeWard points.
3. Me holding space for the avocado I finally ripened perfectly.

This trend thrives on exaggerated sincerity and relatable humor, making it adaptable for diverse scenarios. Play up the contrast between the grandiose music and the mundanity of the situation for maximum impact!

For this trend, use this sound.

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The “I’m Not Doing This Anymore” Trend

This TikTok trend revolves around Charli D’Amelio’s candid confession during her 2023 interview on the On Purpose Podcast with Jay Shetty. Reflecting on her mental health after reaching 100 million TikTok followers at just 16, Charli revealed the immense pressure she felt, saying, “I’m not doing this anymore. Like, I physically cannot do this.”

Creators have latched onto this moment of vulnerability, using the audio to humorously or sincerely share their own struggles and the moments they’ve felt ready to give up—but inevitably came back anyway.

This trend allows for two main formats:

• Lip-Sync Version: Record yourself mouthing the iconic quote, then add text to highlight a relatable or funny moment.
• CapCut Template or Greenscreen: Skip the lip sync and use a visual like your workspace or an environment that enhances your story.

Use the text overlay to describe situations where you wanted to quit but kept going because life or work doesn’t stop. The mix of humor and honesty is key to making this trend work.

Here are some ways to creatively use this trend:

1. Concept: Me when I finally organize my photo gallery, only to find a new folder labeled “Screenshots (1).”
2. (Lip-sync with an exasperated look at your phone.)
3. Me: “This year I’m staying healthy!” Also me after doing one workout:
4. (Lip-sync with text: “Do I really need abs, though?”).

For this trend, use this sound.

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18 November 2024

The “When I’m Being Chased by a Serial Killer” Trend

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This spooky TikTok trend has creators imagining what they’d do if they were being chased by a serial killer—though with a humorous twist. The premise takes a lighthearted, “wrong answers only” approach, letting people dream up exaggerated, absurd, or oddly relatable reactions to a horror movie-style scenario.

This trend embraces the humor of giving up mid-chase (because who really wants to run that much?) or letting your personality quirks shine in this ridiculous “what-if” moment.

This trend thrives on creativity and absurdity. Whether you go spooky, humorous, or relatable, the key is to make your “wrong answer” memorable and unique!

Here are some fun ways to use this trend:

1. When I’m being chased by a serial killer but I realize I left my phone and need to go back to clean up my photo gallery*—can’t let them see my embarrassing screenshots!*
2. When I’m being chased by a serial killer but forget to log my steps in WeWard*— the least I could do is earn some rewards for all this cardio!*

For this trend, use this sound.

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The “Moai – La La La” Trend

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TikTok loves turning lesser-known music into viral sensations, and this time, it's an EDM track by South Korean producer Moai that's making waves. The sound, initially uploaded to SoundCloud as part of the Holiday Dance Wave album, has taken off, amassing over 171k TikTok videos. Its catchy beat has inspired a simple, choreographed dance featuring three signature moves: mimicking keyboard typing, a dramatic hair slick-back, and playful fist-bumping.

This trend offers versatility—you can jump in with the dance moves or creatively adapt the sound to fit your vibe.

• Dance Option: Grab some friends and film in a circle, taking turns to perform the moves while the camera pans smoothly between dancers.
• Non-Dance Option: Use the sound for creative transitions, highlight reels, or upbeat montages. It’s especially perfect for showcasing vibrant, positive moments.

Here are some examples of this trend:

1. Concept: When you finally clear 10GB of storage in one sitting(Show the dance moves with exaggerated relief and joy with text overlay: “No more storage wars”)
2. Concept: When you realize walking to get snacks also earns you points on WeWard(Include exaggerated typing to “log the steps” while snacking)
3. When your squad decides to wear matching Halloween costumes(Dance with text: “Team spirit = 100.”)

For this trend, use this sound.

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12 November 2024

The “Oops” Trend

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The ‘Oops’ trend on TikTok is a playful spin on the popular POV (point-of-view) format. In this trend, creators use dramatic, sad violin music in the background while recording a video of their surroundings. The text overlay shares a somewhat controversial or opinionated statement. Then, at the climax of the video, the camera "accidentally" flips to reveal the person behind the camera. The twist is that the person recording would clearly benefit from the opinion they just shared, making it humorous and ironic. It’s a fun way to subtly call attention to a personal bias or self-interest while using a dramatic tone.

To use this trend, record a 5-second video with the camera facing away from you, allowing the video to show your surroundings. When the camera flips at the end, you’ll reveal yourself, appearing surprised that your identity is shown. The key is to have the text overlay share an opinion that, if adopted, would directly benefit you. Keep it light-hearted and a bit self-serving for comedic effect.

Here are some creative ways to be a part of this trend:

• We need to normalize taking long breaks during the workday for mental health.
  (Camera turns to reveal you lounging on the couch with a coffee mug, clearly enjoying a break)‍
• It’s time we all agree that morning meetings should start at 10 a.m. or later.
  (Camera turns to reveal you still in pajamas, clearly just waking up)‍
• Mobile games should have more levels that are less frustrating and more rewarding.
  (Camera flips to reveal you mid-game, looking frustrated with your phone in hand)

For this trend, use this sound.

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The “I'm Still Gibby” Trend

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The ‘I’m Still Gibby’ trend on TikTok draws from an iconic moment in the Nickelodeon show iCarly, where the quirky character Gibby introduces himself to a woman who doesn’t understand him. After hearing that she "doesn’t speak English,” Gibby, undeterred, confidently repeats, “I’m still Gibby.” This playful interaction has inspired TikTokers to use the sound to showcase something about themselves they believe to be absolutely true, followed by a cheeky response from an imaginary voice suggesting doubt. The final line reaffirms their original statement, often with humorous defiance.

To be a part of this trend, record yourself lip-syncing to just Gibby’s lines. Overlay your clip with text that reflects a defining trait or statement about yourself. Then, add a line as though someone off-camera questions that statement. End with a reassertion of your original point, adding the word “still” or doubling down on your stance for extra effect.

Here are some fun text examples to use in this trend:

• I’m a huge introvert.
  “Didn’t you just host a party?”
  I’m still an introvert.
• I’m so organized.
  “What about the pile of laundry on your chair?”
  I’m still organized.
• I’m a mobile gaming expert.
  “But you just downloaded Candy Crush.”
  I’m still a mobile gaming expert.
• I’m a big fan of gaming.
  “You play on easy mode, though.”
  I’m still a big fan.

For this trend, use this sound.

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4 November 2024

The “But You Didn’t Have to Cut Me Off” Trend

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Everyone knows Somebody That You Used to Know by Gotye and Kimbra. Topping the charts in 2011 and becoming the best-selling song of 2012, this timeless track now boasts over 2 billion YouTube views. Given its cultural impact, it’s no surprise this hit has made a comeback on TikTok as the backdrop to a lively dance trend. In this challenge, TikTok creators use the song to showcase their solo dance moves while others freeze in the background, creating a jump-cut effect that keeps viewers engaged and guessing who’s going to pop forward next.

This trend is dance-focused, but there’s plenty of room to customize it. Start with a few seconds of stillness until the lyrics “But you didn’t have to cut me off” kick in, then let loose! You can dive into the classic dance format or add a twist by using the song’s rhythm and jump cuts to highlight a project or app feature.

Here are a few creative ways to get in on the trend:

• Friends Taking Turns: If you’re in a group, have each friend strike a still pose at the start, and then take turns “cutting” forward to show their best dance moves or funny expressions as the song builds.
• Behind-the-Scenes Glimpses: Start with a still frame of your workspace, then jump to different stages of app development or brainstorming sessions to bring the process to life.
• Dance with your boss - it often makes for funny and engaging videos!

For this trend, use this sound.

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The “Suspect Challenge” Trend

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The ‘Suspect Challenge’ is a playful, roast-style trend that’s not for the faint-hearted. In this trend, one person acts as a “suspect” running away from the camera, but pauses and strikes a pose when they overhear a hilariously unflattering description about themselves. The catch? The description is usually something embarrassingly relatable or funny, delivered by a friend running alongside them.

This version doubles the fun by letting both people take turns as the “suspect,” meaning each friend gets a chance to be roasted. With its lighthearted and humorous edge, it’s become a hit as users poke fun at quirks or mildly embarrassing behaviors.

While this trend doesn’t come with a specific sound, the hashtag #suspectchallenge is key. Grab a friend or coworker, and make sure you’re ready to sprint alongside each other!

Here are a few ideas for “suspect” lines to get you started:

• “Suspect takes a coffee break every hour but wonders why nothing gets done.”
• “Suspect downloads productivity apps and immediately ignores notifications.”
• “Suspect thinks they’re a minimalist but hoards apps they never use.”
• “Suspect says they’re ‘tech-savvy’ but asks IT to reset their password every week.”

As always, feel free to keep it fun but respectful—this trend thrives on a good-natured roast that both you and your friend can laugh at!

For this trend, use this hashtag: #suspectchallenge.

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