AI Dynamic Briefing
Everything You Need to Know About User-Generated Content Marketing
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Ever see someone share a TikTok about a product they love and think, “That’s cool, I might try it”? That’s the essence of a UGC ad.
These are ads made from content that real people (customers, creators, or fans) post about a brand. Think unfiltered product reviews, fun TikTok challenges, or a spontaneous Instagram reel showing off a new gadget. Brands then take that content and turn it into paid ads to share with a bigger audience.
What makes UGC ads so special? It’s not staged or overly polished. It’s raw, relatable, and most importantly, it feels real. When you see someone using a product in their everyday life, it’s easier to trust than a polished, scripted commercial. It’s advertising that doesn’t feel like advertising.
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If you’ve been on TikTok or Instagram lately, you know that real, relatable content is what people want to see. UGC ads take this idea and run with it. They use everyday moments from customers or creators to create something that feels more like a story than an ad.
With social media shaping consumer behavior, traditional ads struggle to keep up with shifting expectations. UGC ads, however, thrive in this environment. They embody everything modern audiences seek—authenticity, creativity, and relatability. Platforms like TikTok have made storytelling an integral part of shopping, where a quick video can turn into a viral trend and drive massive sales.
A study of 1,200 e-commerce websites revealed that featuring user-generated content (UGC) led to a 3.8% boost in conversion rates. The impact was even more striking when users actively engaged with UGC, driving an incredible 102.4% increase in conversions. This underscores the power of UGC—often created by real customers, creators, or micro-influencers—to connect with audiences. Its authentic and relatable nature makes it a trusted and persuasive element in the buyer's journey.
This shift is huge for brands. Gen Z and Millennials don’t just want to buy products—they want to connect with the people behind them. They’re not just buying products; they’re buying into lifestyles, values, and communities. UGC ads meet them where they are, building trust while still delivering impressive results. It’s not just a strategy—it’s the future of marketing.
Traditional ads and UGC are like two different languages in marketing. Traditional ads often come across as sleek and polished but can feel impersonal—like a formal handshake. UGC, on the other hand, is raw, real, and relatable—it’s like hearing a friend's honest recommendation.
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Today, the sales funnel is no longer a straight line from awareness to purchase; it’s all about inspiration, discovery, and trust. That’s where UGC ads shine.Shoppers aren’t just scrolling; they’re actively seeking out reviews, testimonials, and real-life examples to guide their decisions. Add influencers to the mix, and you have a powerful formula that turns inspiration into action.
Let’s be real: when was the last time you bought something without checking the reviews first? People trust people, not polished ads, and that’s exactly where UGC comes in. Shoppers want to see how products fit into real lives.
From unfiltered testimonials to influencers showing off products in their day-to-day lives, this kind of content feels real—and that’s why it works. Nearly half of shoppers (49%, to be exact) make monthly purchases inspired by influencer posts.
That’s proof that authenticity sells!
Why spend a fortune on traditional ads when you can work with creators who deliver authentic, engaging content at a fraction of the price? Big-budget ads are nice to have, but they aren’t always necessary. UGC gets the job done without draining your marketing budget.
Partnering with creators is cost-effective and gives you content that feels relatable and fresh. It’s a win-win: you spend less, and your audience gets content they actually connect with.
UGC doesn’t just look good—it performs. TikTok’s own stats show that 67% of users have been nudged into shopping by content they casually scrolled past. It’s a whole new way of getting people to go from “just browsing” to “take my money!”
With UGC, your content bank never runs dry. From TikTok trends to Instagram reels and beyond, creators provide endless variations of content that are perfect for all stages of the sales journey. Plus, UGC evolves with what’s trending, so your brand stays relevant
UGC comes in all shapes and sizes, and that’s what makes it so powerful—it’s versatile, relatable, and human. Today’s most effective ads are powered by UGC—the kind of content people love to create and consume. Whether it’s a glowing review or a creator’s unboxing video, these types of UGC can help you connect with your audience like never before.
Real customers, real stories. There’s nothing quite like hearing it from someone who’s been there.
Testimonials give your audience the inside scoop from people who’ve actually used your product. They are the simplest way to turn satisfied shoppers into your best marketers. It’s not just what you say about your brand—it’s what your customers say that really counts.
They can often be collected through follow-up emails, surveys, or dedicated feedback campaigns.
How to Use Customer Testimonials in Ads:
Testimonials are best used on landing pages, social media campaigns, and ads. Video testimonials are particularly effective in ads, as they bring real voices and emotions to your messaging. As for written testimonials, use them with high-quality visuals in carousel ads or product highlights.
Your customers are already creating incredible content—why not make it part of your ads?
Social media content is anything that is created by your customers and posted on platforms like Instagram, TikTok, or Facebook. This type of content is often spontaneous and genuine, making it relatable to other users. It captures real moments, whether it’s someone styling an outfit, enjoying a product, or sharing a recommendation.
As a brand, you can encourage more social media content from your clients by creating hashtag challenges, asking followers to tag them, or running campaigns with incentives for sharing.
How to Use Social Media Content in Ads:
One way to use this content as social proof is to simply repost it on your social channels but you can also integrate it into ad campaigns. A post showing someone using your product in their everyday life feels more trustworthy than studio-shot imagery.
Creator videos are the sweet spot between professional quality and genuine appeal. These partnerships bring your product to life in a way that feels personal and relatable.
Brands often collaborate with creators by sharing detailed briefs about the product and campaign goals. Creators then craft content that authentically incorporates the product into their lives—be it through TikTok skits, Instagram reels, or day-in-the-life vlogs.
How to Use Creator Videos in Ads:
Creator videos are a great source of organic traffic to reach new audiences but they can also be leveraged in paid advertising. Their relatability and personal tone make them excellent for building awareness and driving conversions.
For example, a TikTok creator sharing their morning routine with your skincare product naturally integrates your brand into their lifestyle while promoting authenticity.
Sometimes, all it takes is a simple “This product changed my life!” Reviews and ratings add credibility to your ads and help nudge hesitant shoppers into action.
They are the digital equivalent of word-of-mouth recommendations.
There are several ways to collect reviews- through e-commerce platforms, follow-up emails, or dedicated review programs. Customers are encouraged to leave ratings and share their experiences, often prompted by post-purchase emails or loyalty programs.
How to Use Ratings in Ads:
One of the best ways is to highlight snippets of positive reviews in your ads or display top-rated products on your landing pages. For instance, including a line like “Rated 4.9/5 by over 1,000 customers!” in your ad copy immediately establishes credibility and trust.
There’s something irresistible about watching someone unwrap a package or learn a new trick with a product. Unboxings and tutorials are UGC gold for driving excitement and conversions.
These can be created either by your customers or by creators, who film themselves opening a package or using a product for the first time. For brands, sending out PR packages to creators or influencers is a popular way to generate this type of content.
How to Use Them in Ads:
These videos are perfect for paid ads, especially for new product launches or campaigns targeting first-time buyers. For instance, an unboxing video showing a product’s sleek packaging and thoughtful extras can create a buzz, while a tutorial helps users visualize how it fits into their lives.
AI is shaking things up in marketing, and nowhere is this more evident than in UGC ads. Think about it: AI can process billions of data points in seconds—something a human would need years to achieve. This data-crunching power is a game-changer for content marketing:
All About the Data:
AI excels at processing massive amounts of data—analyzing past campaigns, identifying trends, and helping predict what will work. It’s not just about speeding things up; it’s about unlocking insights that weren’t even possible before.
Creator Matching Made Easy:
AI takes the guesswork out of matching brands with creators. AI can match brands with creators based on factors like audience fit, content style, and even historical engagement. It’s like having a matchmaking service for brands and influencers.
Predicting Performance:
Not sure what kind of UGC will hit? AI dives deep into past campaigns, analyzing what worked and what didn’t. It can suggest everything from optimal video lengths to trending styles, helping brands maximize the impact of every ad.
Scaling Like a Pro:
Scaling campaigns has never been easier. AI-assisted tools streamline editing, auto-generate captions, and even run A/B tests to find the most effective versions of your ads. It’s like having an extra team working around the clock to ensure your UGC performs at its best.
Whether your UGC ads are AI-generated or AI-assisted, does it even matter? Spoiler alert, it does!
AI-generated content is fully synthetic. Think avatars that look human but aren’t or entirely computer-generated visuals. Platforms like Arcads have made this a possibility, creating AI avatars that can narrate ads or demo products.
On the flip side, AI-assisted UGC works alongside real people. It helps creators fine-tune their work, optimize their strategies, and produce better content faster.
So, why is AI-assisted better than AI-generated? Simple. UGC thrives on realness. It’s about shared experiences, genuine moments, and yes—those happy little accidents. Humans bring an unpredictable charm that no algorithm can replicate. You can’t code the perfect viral video, and that’s exactly what makes UGC so powerful.
At the end of the day, AI is an incredible tool, but it’s the people behind the content who make it truly resonate. Think of AI as the ultimate creative partner—not the star of the show. It’s not about replacing creators but giving them tools to amplify their creativity.
UGC ads might seem effortless, but there’s a method to the madness.It’s not just about hitting a record and hoping for the best. It’s about strategic planning, understanding your audience, and empowering creators to bring your brand to life authentically.
Metrics like reach and engagement are important, but they aren’t the whole story. The key is finding creators who share your brand’s vision. The perfect creator for your campaign might not have the biggest numbers, but they’ll have the most meaningful connections. Dive deeper into their content style, how they engage with their audience, and whether their followers reflect your target demographics.
When your brand feels like an organic part of their world, it creates a ripple effect that builds trust and credibility with their audience.
Your brief is the foundation for your UGC campaign, but here’s the trick: balance structure with flexibility.
Creators know their audience better than anyone else. Instead of dictating every little detail, give your creators room to infuse their personal touch. Provide clear “do’s” and “don’ts” to ensure they stay on brand, but leave space for their creativity to shine. The more authentic their content feels, the more it will resonate with viewers.
Their creative freedom is what will make your campaign stand out.
PS: Here is an example of a brief that Ramdam’s AI-powered Creative Intelligence can generate for you!
The beauty of digital campaigns is the wealth of data they generate. With AI tools, you can analyze what works and what doesn’t, whether it’s a specific video format, tone, or platform. This analysis enables you to pivot quickly and continuously optimize your content. Data isn’t just numbers; it’s a roadmap for creating UGC ads that truly resonate.
Data-driven decisions are the backbone of any successful campaign.
Intuition can be helpful, but it’s not a reliable strategy when running UGC ads. Just because a video feels “right” doesn’t mean it will perform well. Validate your choices with data, whether it’s selecting creators or approving content. Intuition might lead to occasional wins, but data-backed decisions will keep you on the path to consistent success.
Test everything—from video lengths to call-to-actions—and refine based on performance.
UGC ads thrive on experimentation. A/B test different formats, tones, and creators to see what works best. One version of an ad might drive sales, while another might excel at engagement. Testing helps you pinpoint the sweet spot for your audience, giving you insights you can carry into future campaigns.
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User-generated content is powerful, but it’s not without its hurdles. Let’s unpack these common roadblocks and explore how to tackle them head-on.
Balancing authenticity with polished content can be tricky. When it comes to UGC, there’s always a fine line between "raw" and "ready."
Too much editing, and you risk losing the raw charm of UGC; too little, and it may not align with your brand’s professional standards. The solution? Set clear quality guidelines upfront while giving creators the freedom to express themselves. This ensures their work feels genuine while still meeting your brand’s expectations.
Scaling UGC isn’t just about finding more creators—it’s about finding the right ones.
As demand for UGC grows, the logistics can feel daunting: more creators mean more coordination and more variables to manage.
This is where AI steps in. Platforms like Ramdam streamline the process, helping brands match with creators, manage briefs, and analyze performance at scale. With these tools, scaling UGC campaigns becomes seamless and efficient.
Authenticity is the heart of UGC ads, but it can be easily lost if brands micromanage.
One of the biggest risks with UGC ads is overproducing content. When ads feel too polished, they lose the charm that makes UGC effective in the first place. The key? Trust your creators to share their genuine experiences and only step in for light editing when necessary.
A little imperfection often goes a long way in building trust with audiences.
UGC ads work wonders for engagement, but scaling them can feel overwhelming. With Ramdam, the guesswork is gone. Our AI Smart Sorting technology matches you with creators who fit your brand’s voice and vision, so your campaigns hit the mark every time. We ensure creators are paid fairly while helping you stretch your budget to get the maximum ROI from every piece of content.
Ramdam also delivers high-volume creatives, so you’re never stuck reusing old ads. Fresh, diverse content means you can run multiple campaigns simultaneously without worrying about ad fatigue. Whether you’re just starting with UGC or scaling an established strategy, Ramdam’s tools make it easier to grow your campaigns while keeping them authentic and impactful.
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Ramdam is an AI-powered platform that simplifies UGC ad creation by matching brands with the right creators. Using Creative Intelligence, Ramdam streamlines the entire process—from generating campaign briefs to selecting creators that align with your brand's goals.
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We actually have a dedicated team of AI engineers focused entirely on it—it's not just a ChatGPT extension! We train models by analyzing which ad videos perform best and which perform the worst. This allows our AI to understand which brief, or which creator, based on the videos they've already made, their hashtags, etc., is most likely to deliver top-performing content for a specific client.
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We use AI to suggest the most relevant creators for you. We'll match your brief with hashtags, promotional videos, and the ratings received by all our creators. Then, we'll calculate a score to predict how likely they are to deliver top-performing content. Only the best creators will be eligible to apply for your campaign.
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Getting started with Ramdam is easy! Simply schedule a demo with our team, and we'll walk you through how our AI-powered platform works. Once you’re onboard, you can start creating campaigns, selecting creators, and tracking performance to boost your UGC ads with minimal effort.
”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”
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“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “
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"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."
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”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”
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“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the market. A must-have in all my growth social media strategies.”
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“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”
%20(1).png)
”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”
“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “
"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."
“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”
”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”
“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the marke. A must-have in all my growth social media strategies.”
