Tiktok Trends - January 2024

Introducing "TikTok Trends 2024" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Currently, our focus is primarily on TikTok, but we're exploring other networks. It's worth testing these trends across all platforms to see what resonates best with your audience.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

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22 January 2024

Yes, And?

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On the 13th of January, Ariana Grande released her new song "yes, and?" after 3 years of absence. Anticipating fan engagement, Ariana and her team have provided eight different versions of the song, including sped-up and slowed-down variations, catering to platforms like TikTok. This move reflects a shift where major music industry players create their own TikTok sounds to drive profits and chart performance. The song has sparked discussions, reviews, and criticisms on TikTok, evolving into a trending format. TikTok creators have embraced its sassy lyrics, using them to pose questions followed by the response, "yes, and?"

For this trend, use this sound.

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15 January 2024

Silent Review

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The 'Silent Review' trend originated from the #BookTok community. Here, passionate readers would arrange a pile of books, flip through them individually, and express their reviews solely through body language, facial expressions, and mimed actions.

In this trend, creators silently evaluate a product, look, or anything else they fancy. They can review beauty items, books, red carpet outfits, or even their own past styles. Simply add a text overlay saying 'silently reviewing ___' (whatever is being reviewed!), and then convey thoughts through gestures or any means that gets the point across.

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11 January 2024

You’ve Never Been to Heaven, Have You?

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This trend is another easy-to-follow one for creators. Simply add a text overlay describing something that feels Heavenly to them and lip-sync to the lyrics from "Sweetest Pie" by Megan Thee Stallion and Dua Lipa: "You’ve never been to Heaven, have you?"

For this trend, use this sound.

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We're, Of Course

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This trend is ideal for pairs. Choose a group or theme relevant to you or your brand, such as astrological signs, professions, hobbies, or family. Get creative! Each person takes turns filming the other, mentioning a common stereotype or characteristic related to the chosen group.

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Because it's Iconic

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In this trend, participants lip-sync to audio provided by Kim Kardashian, reciting the words, "'Cause it's iconic. And I love doing iconic stuff." Pair this with a product or service, similar to how Rare Beauty demonstrates below, or incorporate a text overlay to depict an 'iconic' scenario.

For this trend, use this sound.

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