5M Views and 5% Engagement in Sol de Janeiro Launch
5M
Views
5%
Engagement rate
8 Hours
Time spent in total to handle all 30 collaborations (from brief to video posting)
"Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service!"
Victor Chalanset
Commercial Director
Company name
Publicis
Company size
Multinational
About
Blue 449 is one of the five brands of Publicis Media. The agency, founded in 2014, has experienced very strong growth and currently manages around thirty brands including Ferrero, Clarins, Marionnaud, Puma, Ralph Lauren, LaRedoute, Disneyland Paris, Homeaways, and PMU.
The Challenge
For the launch of our client, Sol de Janeiro, in France, we needed to activate a large number of content creators to complement our media mix. Given the very tight deadlines, we needed a platform that could provide a large number of creators with specific profiles, that would allow us to easily manage the production of about thirty videos, including automated gift card sending to creators, and scheduling their visits to a physical corner set up in-store.
Why did you choose Ramdam?
Ramdam proved highly efficient in mobilizing numerous influencers quickly. Within 48 hours, they provided a list of 80 creators matching our criteria: women aged 25–35 living in the Paris region. Given the high volume of videos required, we needed a platform to automate the entire collaboration process—from contracts and deadline reminders to sending physical gift cards for in-store purchases. Ramdam met all these needs.
Above all, we wanted to mix organic and paid content strategies. Ramdam allowed us to obtain 30 videos posted on the accounts of 30 creators while making TikTok and Instagram advertising codes available. In addition to organic views, we were able to boost certain content through paid media via Spark Ads on TikTok or co-branding on Instagram.
What are your favorite features?
- Streamlined process from creator selection to video posting
- Ability to easily obtain a large number of videos to boost with Spark Ads
- Precise targeting of creator profiles matching the brand
What results have you achieved with Ramdam?
Just two weeks elapsed between creating our campaign on Ramdam and posting the final video. This rapid turnaround allowed us to incorporate an "influence" component into our media mix. The campaign's success was evident: the videos garnered 5 million views, with an impressive 5% engagement rate.
.png)
