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How a Single TikTok Ad Propelled Swipewipe App into the Top 10 App Store
500k+
Monthly Active Users.
75x
Growth in revenue in 3 Months
Top 10
App Store rankings in 15 countries in 3 Months
"Ramdam delivers 200+ TikTok Spark ads/month, making SwipeWipe a category hit. A game-changer in global marketing. Value is undeniable."
Nour Nabli
Lead Creators Manager, MWM
Company name
MWM
Company size
Mid-size
About
Swipewipe is a photo decluttering app owned by MWM, a leading app publisher in France with over 600 million downloads. A standout TikTok ad by creator Madison, boosted by a spark ad, led to a significant reduction in the Cost Per Install (CPI) after testing 19 different variations.
The Challenge
MWM, known as France's top app publisher with over 600 million downloads and 50+ apps, needed a way to drive Swipewipe installs cost-effectively. However, despite launching multiple ads, they faced the challenge of finding the right creative that would resonate with users across different regions. Madison’s simple yet effective ad, although initially overlooked, outperformed more elaborate and creative options.
Why did you choose Ramdam?
“Ramdam’s platform was perfect for finding the right creators across different countries. It’s flexible, easy to use, and allowed us to quickly test and optimize ads for Swipewipe's global launch. The value for money was unmatched, especially when running campaigns on TikTok and Instagram.”
What are your favorite Ramdam features?
"Ramdam’s flexibility in allowing us to test different versions of ads, even with the same creator, made it an invaluable tool. Their platform simplifies the process of developing creative briefs and finding the right creator fit for each market. With Ramdam, we could quickly test and scale ads in different regions, adjusting as needed to maximize performance.”
What results have you achieved with Ramdam?
“Ramdam has been a game-changer for Swipewipe's global marketing. They helped us deliver over 200 TikTok spark ads per month, which has significantly contributed to Swipewipe’s success. In just three months, we saw a 75x growth in revenue, climbed into the Top 10 App Store rankings in 15 countries, and reached over 500,000 monthly active users. Ramdam’s ability to provide a high volume of creatives helped us scale rapidly while maintaining a low CPI. The value they deliver is undeniable.”
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