Allianz Leverages Ramdam to Launch and Optimize TikTok Strategy
300
creators proposed for 7 campaigns
5 days
on avg from selection to delivery
5min
to launch a campaign
"With Ramdam, we've produced numerous videos at a competitive cost, enabling us to launch on TikTok and integrate it into our lead generation strategy."
Alexandre ROLLAND
SEA / Social Media Manager
Company name
Allianz
Company size
Multinational
About
Allianz is a leading global insurance and financial services company, founded in 1890 and headquartered in Germany. With over 122 million customers across more than 70 countries, Allianz stands as one of the world’s largest insurance companies.
The Challenge
During our first collaboration with Ramdam, the challenge was to create videos with creators to conduct a test on TikTok and see if we could generate leads while adapting to the platform's codes. As the results of the first campaign were good, we launched other TikTok campaigns and therefore made new videos with Ramdam. Today, we have ongoing campaigns in which we renew the videos as soon as performance drops.
Why did you choose Ramdam?
"We chose Ramdam because we wanted to work with creators according to our instructions and for a low budget. Also for the possibility of having videos from multiple creators when the market was offering us several with a single creator."
What are your favorite Ramdam features?
"Ramdam allows, for low costs, to have a variety of creators who, for some, have specialties that enable the creation of beautiful videos for certain products such as showcasing a motorcycle for Motorcycle insurance or staging animals for Dog and Cat insurance."
What results have you achieved with Ramdam?
"With Ramdam, we have made numerous videos thanks to a competitive cost, which has allowed us to launch on TikTok and permanently integrate this platform into our Social Media lead generation strategy."
.png)
