Tiktok Trends - July 2026

Introducing "TikTok Trends 2026" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Our focus here is TikTok, but we also track Meta trends on our Instagram Trends page, updated weekly. Testing trends on both platforms helps you see what really resonates.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

Want creators to turn these trends into ads for your brand or your clients? 👉 Book a demo here.

20 July 2026

The “The program i’m running isn’t too strict” trend

This trend is for all the rules we confidently set for ourselves… until one tiny temptation comes along.

Creators use the viral audio while adding text overlays that reveal the exact moment they abandon their own plan. Whether it's saving money, eating healthier, or staying productive, the joke is realizing that maybe the rule wasn't as strict as you claimed.

How to do the trend

• Film yourself lip-syncing to camera
• Add text overlay that follows this format: "when i tell myself i'm going to ___"
• Continue with one thing that immediately changes your mind
• The more specific the situation, the funnier the video

Scenario examples:

Show that the app is the one exception they're happy to make:

• when i tell myself i'm skipping today's workout… then i open [app] and see i'm one session away from my streak
• when i tell myself i'm going to save money… but i remember i already budgeted for dinner in [app]

For this trend, use this audio.

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The “Saxophones are getting louder” trend

This trend takes an ordinary situation and makes it feel like something is about to go terribly wrong.

Creators use the dramatic "the saxophones are getting louder" audio over a completely normal moment, with text overlay explaining why they're slowly realizing they're in trouble.

How to do the trend

• Use the trending "the saxophones are getting louder" audio
• Show yourself in a normal situation in the beginning
• Add a text overlay explaining what's happening
• As the saxophones get louder, show how things are about to spiral

How can creators use it:

Show what happens when someone chooses the hard way instead of using the app.

• i decide to track my budget in a notebook instead of using [app] and the saxophones are getting louder
• i tell myself i'll remember all my emails in my mind but the saxophones are getting louder

For this trend, use this sound.

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13July 2026

The “My Brain 24/7” trend

If your brain has ever tried to think about 37 things at once, this trend will feel painfully relatable. 😭

Creators use a chaotic inner monologue audio while pacing around the house, standing frozen in the kitchen, or wandering from room to room without actually getting anything done.

How to do the trend

• Film yourself looking overwhelmed, pacing around, or standing still while your thoughts race
• Add text overlay to give context to the situation
• Keep your acting subtle because the audio is the hero here

Scenario examples:

Ideal for showing the before state that the app or product helps solve.

• Me before using [app] when i tried to do everything manually
• What being me sounds like when i try to do things without [app]

For this trend, use this audio.

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The “Out with the old” trend

This trend is all about leaving the old version behind.

Creators start by showing the "before" like an old routine, outdated habit, messy setup, or frustrating situation. Then, as the beat changes, they transition into the new version with a clear visual upgrade.

Viewers don't need much explanation because they instantly understand what's improved.

How to do the trend

• Start by showing the before state
• Time your transition to the beat drop or sound change
• Reveal the after with a clear visual difference

How can creators use it:

Perfect for showing how an app or product transforms an everyday experience.

• Finance
  • Before: Notes app, spreadsheets, and mental math.
  • After: Budget, savings, and expenses all managed in one place.
• Dating
  • Before: Endless swiping with no direction.
  • After: Better conversations, better matches, and real dates.

For this trend, use this sound.

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6 July 2026

The “Inspiration sound” trend

It’s all about appreciating the good moments.

Creators pair an uplifting, feel-good audio with aesthetic clips from their day and a simple text overlay that reflects how they're feeling. Some videos celebrate where they are now, while others hint that better days are ahead.

There's no complicated edit or storyline. Simply add beautiful visuals, a calming soundtrack, and one message that ties everything together.

How to do the trend

• Film aesthetic clips that match the mood: morning routines, coffee runs, working, etc
• Add a short text overlay that reflects a feeling, realization, or positive mindset

Scenario examples:

Show how life feels after using the app rather than explaining what it does. The text overlay should communicate the feeling, while the visuals reinforce it.

• Finance: "how it feels to simplify my savings with [app]”
• Fitness: “you finally found a healthier you thanks to [app]”
• Productivity: "how it feels to finally have my calendar under control thanks to [app]”

For this trend, use this audio.

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The “No Pen or paper” trend

This Beyoncé sound is all about making something difficult look ridiculously easy.

Creators use it to highlight moments where everything works perfectly on the first attempt. Whether it's nailing a task, creating something impressive in seconds, or getting an unexpectedly good result, the trend captures that satisfying "wait... that's it?" feeling.

How to do the trend

• Film yourself completing a task with little to no effort
• Add a text overlay explaining what happened It should make viewers think: "There's no way it was that easy."

How can creators use it:

Perfect for demonstrating how an app or product simplifies something that usually feels complicated.

• Productivity: when my entire week is planned in under 60 minutes
• Learning: when i finally understand the topic after one explanation
• Finance: when my budget is already sorted before my coffee gets cold

For this trend, use this sound.

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TikTok trends January | TikTok Trends February | TikTok Trends March | TikTok Trends April | TikTok Trends May | TikTok Trends June | TikTok Trends July |

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