Tiktok Trends - January 2025

Introducing "TikTok Trends 2025" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Currently, our focus is primarily on TikTok, but we're exploring other networks. It's worth testing these trends across all platforms to see what resonates best with your audience.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

13 January 2025

The “Pretending I Got Into Harvard” trend

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TikTok is known for showcasing touching moments of students discovering their acceptance into their dream schools, often backed by an emotional soundtrack like “7 Years / Latch.” These videos highlight families sharing in the joy of the moment. However, the trend has taken a comedic twist with creators spoofing these scenes. Instead of college admissions, they dramatize reactions to hilariously trivial or absurd events—like finding out their pet got into Harvard or celebrating a favorite TV show getting renewed.

This trend’s humor lies in contrasting the emotional intensity of the moment with the ridiculousness of the “news” being celebrated.

How to Use This Trend

• Pick a moment that’s absurdly trivial yet relatable enough to be funny.
• Gather a group (or go solo) and stage a dramatic “reveal” at a computer or phone.
• Use the trending sound, and time your over-the-top reaction to the emotional crescendo in the audio.
• Add text to overlay that describes the hilariously “high-stakes” situation you’re reacting to.

Examples of text overlays:

• Text Overlay: Discovering my Wizz connection lives just five minutes away from me.
• Text Overlay: Realizing I’ve walked enough to redeem a free coffee on WeWard.
• Text Overlay: Finding out SwipeWipe cleared 10GB of space on my phone.

For this trend, use this sound.

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The “I’ve Played These Games Before” trend

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The thrilling suspense of Squid Game is back, inspiring TikTok’s “I’ve Played These Games Before” trend. The audio comes from an intense voting scene, where Seong Gi-hun, the Season 1 winner, urgently warns others about the deadly stakes. When asked how he knows, Gi-hun responds with panic, “Played these games before. I said I have played these games before!”

This dramatic line is now used by TikTok creators to share over-the-top warnings or advice about situations they’ve personally experienced and survived, adding humor and relatability.

How to Use This Trend

• Mimic the scene: show utter frustration while yelling the words
• Choose a scenario you’ve “survived” that felt intense, frustrating, or dramatic.
• Add text overlay to explain the warning or advice you’re giving.
• Use the trending audio to time your performance, emphasizing the urgency of your message.

Some examples of text overlays:

• Text Overlay: When someone asks me how I made new friends so quickly.

For this trend, use this sound.

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6 January 2025

The “Bing Bop Boom” trend

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Sometimes, a sound is so fun and catchy it takes over TikTok, and that's exactly what’s happening with Kendrick Lamar's Peekaboo. Midway through the song, there’s a playful and high-energy burst of lyrics:

Losses to the neck, but now I’m trophied up, I’m sayin’, like
Bing-bop-boom-boom-boom-bop-bam
The type of sh*t I’m on, you wouldn’t understand

This rhythmic section has become the backbone of a trend where creators share short videos or photos set to each beat of the "bing-bop-boom" sequence, showing off transformations, progressions, or just fun, quirky moments. The result? A snappy and visually satisfying TikTok format.

How to Use This Trend

To join in, pick a storyline or topic that showcases progress, contrast, or variety. Start with a short video or image that sets the stage, then use the seven beats of "bing-bop-boom-boom-boom-bop-bam" to flash through quick clips or photos. Wrap it up with a final clip or video that ties everything together. This format works great for anything visual, engaging, or humorous!

Examples of text overlays:

• Concept: The journey of making a new friend.
  • Start: Video of someone opening the Wizz app.
  • Bing-bop-boom: Photos of profile pictures, fun messages, and video call screenshots.
  • End: A clip of them meeting up IRL or laughing on a video call.
  • Text Overlay: "From strangers to besties!"
• Concept: Steps to a reward.
  • Start: Clip of someone putting on sneakers.
  • Bing-bop-boom: Photos of scenic walking routes, step goals being met, and fun rewards redeemed.
  • End: Video of them celebrating with their reward.
  • Text Overlay: "Walking my way to rewards."

For this trend, use this sound.

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The “Oh It’s Useless to Yell” trend

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The "Oh It’s Useless to Yell" trend takes a dramatic yet humorous approach to situations where frustration or outrage simply won’t fix anything. This audio, which sounds like a resigned sigh in response to something frustrating yet unavoidable, has become a go-to for creators to highlight moments where yelling or reacting strongly feels pointless.

The sound is perfect for poking fun at those “what can you do?” situations we all encounter. With its understated, almost theatrical tone, this trend allows creators to pair lip-syncing with a text overlay that highlights an exaggerated or relatable moment where they’ve had to simply accept the absurdity of a situation.

How to Use This Trend

• Record yourself lip-syncing to the dialogue.
• Use the first “Oh, it’s useless to yell” to showcase why yelling won’t work.
• Add a humorous text overlay to set the context.
• Pair the dramatic second yell with an exaggerated reaction or reveal.

Some examples of text overlays:

"Yelling at my friend who just discovered (app name)"

For this trend, use this sound.

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