Tiktok Trends - Sept 2026

Introducing "TikTok Trends 2026" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Our focus here is TikTok, but we also track Meta trends on our Instagram Trends page, updated weekly. Testing trends on both platforms helps you see what really resonates.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

See the formats blowing up in your category, right now!

Get three winning formats matched to your product, the exact hooks that make people stop scrolling, and the creator profile to film them with, sent straight to your inbox. See what's winning →

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9 Sept 2026

The “Deep breaths, honey” trend

Ariana Grande's “nowhere, nobody” is trending on its own, but creators are also turning it into a photo carousel that follows the lyrics.

Each slide lines up with a different part of the song, so the carousel feels almost like a visual story. Creators are using it for relationships, friendships, personal growth, memories, and little moments they feel grateful for.

How to do the trend

• Use the “nowhere, nobody” audio
• Choose a series of photos or short clips that fit the different parts of the song
• Build a story through the order of your photos
• You can show:
  
  • old memories → where you are now
  • people you're grateful for or places you've been
  • milestones you've reached

Scenario examples:

This format is especially good when the product or app is connected to a bigger part of your life. Instead of making the app the subject of every slide, show what it has helped you do, experience, or achieve.

• Study/learning apps: “when I couldn't understand a word” → studying with [app]→ first conversation → speaking confidently now
• Business/productivity: overwhelmed → figuring things out with [app]→ getting organized → building something you're proud of

For this trend, use this audio.

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The “You're staying until the end” trend

This trend is basically what happens when you recruit someone to be your personal photographer.

Creators then show a series of increasingly ridiculous photo attempts before finally getting the one.

How to do the trend

• Start with the text overlay explaining who you've recruited to take your photos.
• Show several failed or almost-right attempts.
• Keep escalating the poses, angles, locations, or number of photos.
• Finish with the one perfect shot you were determined to get.

Scenario examples:

You can take the same “we're staying until this is done” energy and apply it to anything that requires a few attempts before getting the result you want.

• ‍Finance: “Me telling myself I'm not closing this app until I figure out my budget”
  
  • → Show yourself struggling with calculations and notes
  • → End with your finances finally organized in [app]

• ‍Learning: “Me telling myself I'm not going to bed until I understand this”
  
  • → Show several frustrated attempts at studying
  • → End with the concept finally clicking after using [app]

For this trend, use this audio.

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2 Sept 2026

The “I try to act normal” trend

This sound is perfect for those moments when you're trying to keep it together on the outside while internally you're absolutely losing it.

The audio says: “I try to act normal, I remain calm, but this is exactly the scenario I was dreading.” Creators are using it for painfully specific situations that test their patience, from getting stuck behind a slow walker to watching someone take forever to do something that should be simple.

How to do the trend

• Lip-sync to the audio while keeping your face as calm as possible
• Add text describing the exact situation that's making you want to crash out
• Make the scenario specific and relatable

Scenario examples:

For UGC, show yourself watching someone struggle through something the hard way when you know there's an easier solution.

• Me when my friend does everything manually instead of using [app]
• When my sister manually deletes 3,000 photos one by one instead of using [app]

For this trend, use this audio.

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The “Someone has to hold it down in” trend

This trend is basically a love letter to the less obvious choice.

Creators start with something popular, aspirational, or very main character, then flip it by proudly claiming the niche alternative.

The background can be a short video of you doing whatever you're talking about, whether that's a touristy shot, a lifestyle moment, or something completely mundane.

How to do the trend

• Use the text overlay format: “It can't always be [popular thing]. Someone's gotta hold it down with [your thing].”
• Use a short video or photo that makes the second part obvious.
• The more specific and unexpected the alternative, the funnier it gets.

Scenario examples:

For apps and products, the "famous thing" can be the obvious way of doing something, while the second half introduces your product as the underrated alternative.

• “It can't always be deleting photos one by one. Someone's gotta hold it down with [app].”
• “We can't all be 6 a.m. runners. Someone's gotta hold it down with a planned workout with [app] at 8 p.m.”

For this trend, use this audio.

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TikTok trends January | TikTok Trends February | TikTok Trends March | TikTok Trends April | TikTok Trends May | TikTok Trends June | TikTok Trends July | TikTok Trends August | TikTok Trends September |

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