Tiktok Trends - July 2025

Introducing "TikTok Trends 2025" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Currently, our focus is primarily on TikTok, but we're exploring other networks. It's worth testing these trends across all platforms to see what resonates best with your audience.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

8 July 2025

The “I grieve different” trend

Creators are using the 2x sped-up version of Kendrick Lamar’s United in Grief to show their moment of pure joy or confidence… until the beat slows down, and the reality hits.

The first part of the video plays into excitement or triumph, often accompanied by a hopeful or cocky caption. But the second half? That’s where the emotional whiplash comes in, revealing an ironic, devastating, or bittersweet twist to the situation.

The result: a perfect blend of comedy and vulnerability that’s super relatable.

How to Use This Trend

• Use the United in Grief (2x speed) audio.
• Film the first half (the sped-up part) to show what you're happy or excited about. Add a matching text overlay.
• As the beat slows, transition to a more serious or ironic clip showing the downside of the same situation, with a new text overlay to highlight the emotional shift.
• Keep it authentic, funny, or painfully relatable. The contrast is the hook.

Text Overlay Examples

• Me when I finally get the day off……but then I waste it doing nothing and feel guilty at 9PM.
• Me telling my friend to watch the show I love……they hate the main character and now I feel personally attacked.
• Happy I finished my to-do list by 2PM……realizing I forgot the ONE thing that mattered.
• Getting paid and feeling like a baller……until I check my subscriptions and rent due date.
• Me ordering a feast like I’m royalty……realizing I forgot to apply the promo code.

For this trend, use this sound.

‍

‍

1 July 2025

The “It’s just not clocking to you” trend

Justin Bieber’s dramatic line, “It’s not clocking to you that I’m standing on business,” has turned into a viral TikTok moment full of sass and subtle frustration. Creators use this audio to highlight those moments when they feel misunderstood or overlooked, whether by friends, family, coworkers, or even themselves. It’s that perfect mix of calling out a disconnect while keeping it funny and relatable.

How to Use This Trend

• Select the “It’s not clocking to you that I’m standing on business” audio by Justin Bieber.
• Lip-sync or act out the line with a knowing, slightly sassy or exasperated expression.
• Overlay text explaining the situation where you feel like your message or vibe isn’t getting through.
• Keep it personal, funny, or even a bit dramatic to match the tone of the audio.

Text Overlay Examples

• “Explaining to my parents that working from home is a real job”
• “When I say I’m my own boss, but they think it’s a phase”
• “Explaining that walking actually counts as a workout”

For this trend, use this sound.

‍

‍

The “Imma be” trend

Creators are using the high-energy beat of “Imma Be” by the Black Eyed Peas to walk us through their day in a fast-paced, fun way. The trend features smooth left-to-right camera transitions as they move through different moments of their routine, from 5AM wake-ups to winding down at night.

It’s a visual diary with a playful twist and the perfect chance to slide a product or service into your day without it feeling like an ad.

How to use this trend

• Use the “Imma Be” audio on TikTok.
• Record a series of clips of your daily routine. Each clip should move the camera from left to right to transition into the next scene.
• Time each clip with the beat for smooth, punchy pacing.
• Add overlay text that describes each moment.

Fun ideas for the trend:

• Show a day in the life of your pet. This can be really hilarious and out of the box
• A day in the life of a creator
• A day as a student
• A day as a father of 3 girls
• Summer with a teenager

For this trend, use this sound.

‍

‍

TikTok trends January | TikTok Trends February | Tiktok Trends March | TikTok Trends April | TikTok Trends May |TikTok Trends June | TikTok Trends July